Bacon sarnies come alive on the web

DENMARK -The ‘Man Sandwich' is Danish Bacon’s way of tempting taste buds and generating sales through cyberspace. A new website, that's central to its 2007 advertising campaign, brings the idea of the perfect bacon butty to life – quite literally!
calendar icon 9 May 2007
clock icon 2 minute read
The idea is for consumers to visit and choose from a selection of ingredients to ‘build’ the perfect bacon butty - with a twist.

The concept reinforces the Danish Bacon and Meat Council's tongue-in-cheek print and broadcast advertising, which went live at the beginning of April. It all focuses on the perfect bacon butty moment.

‘The Man Sandwich’ is the second phase of Danish Bacon’s promotion campaign and aims to keep its advertising message in the minds of consumers as they surf the web.

The site has already had more than 99,000 visitors and follows on from the success of last year’s ‘Breakfast Transformer,’ which achieved four million hits in just 10 weeks.

Brian McCarthy, Advertising and Promotions Manager at DBMC said the new aspect of the campaign brings something new to the Danish Bacon tradition."It’s creative advertising which really gets people talking – and in this case, interacting with their food. Breakfast Transformer was hugely influential in increasing brand awareness, while the Man Sandwich has been designed to focus on the bacon butty and inspire people to put Danish bacon at the top of their list."
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