British Pigs Are Worth It - and the retailers know it
By Rick Sanderson, Pork Chain Business Development Manager, PIC. Congratulations to the 'British Pig Are Worth It' campaign. It seems our supermarkets are getting behind it and offering retail price increases, which will hopefully filter through to producers and procesors and help safeguard the industry's short-term future.
21 September 2007
2 minute read
