A graduated from Wageningen University he has a Masters in Animal Science. Ruud has worked in the Nutreco group of companies since 1997, initially as a poultry nutrition researcher. His latest role was of project manager Feed Formulation Services. He will be based in the head-office of Trouw Nutrition Hifeed in Boxmeer, The Netherlands.

Ruud's appointment and the creation of this new function are in line with the company's strategy to strengthen marketing and customer service performance.