TV Chef Backs Campaign
UK - British shoppers are happy to pay a few more pence for gammon and ham joints this Christmas to support farmers, according to a survey just published.
24 December 2007
2 minute read
In total, 64 per cent of consumers said that they would be prepared to pay more for gammon and ham joints to help farmers.
* "All farmers are asking for is a fair deal." |
|
TV chef Aldo Zilli
|
TV chef Aldo Zilli is supporting the farmers in their campaign. He said: "All farmers are asking for is a fair deal.
"Supermarkets should sit up and listen to their customers. With sales of gammon and ham joints so high over the Christmas period a small increase could really make the difference to farmers."
