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TV Chef Backs Campaign

UK - British shoppers are happy to pay a few more pence for gammon and ham joints this Christmas to support farmers, according to a survey just published.
calendar icon 24 December 2007
clock icon 1 minute read

In total, 64 per cent of consumers said that they would be prepared to pay more for gammon and ham joints to help farmers.

"All farmers are asking for is a fair deal."
TV chef Aldo Zilli

TV chef Aldo Zilli is supporting the farmers in their campaign. He said: "All farmers are asking for is a fair deal.

"Supermarkets should sit up and listen to their customers. With sales of gammon and ham joints so high over the Christmas period a small increase could really make the difference to farmers."