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TV Chef Backs Campaign

UK - British shoppers are happy to pay a few more pence for gammon and ham joints this Christmas to support farmers, according to a survey just published.
calendar icon 24 December 2007
clock icon 1 minute read

In total, 64 per cent of consumers said that they would be prepared to pay more for gammon and ham joints to help farmers.


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"All farmers are asking for is a fair deal."
TV chef Aldo Zilli

TV chef Aldo Zilli is supporting the farmers in their campaign. He said: "All farmers are asking for is a fair deal.

"Supermarkets should sit up and listen to their customers. With sales of gammon and ham joints so high over the Christmas period a small increase could really make the difference to farmers."