Animal Activists Influence Children's Taste

US - Animal Activist groups are affecting children's meat-eating habits, according to research by the Pork Checkoff.
calendar icon 7 January 2008
clock icon 2 minute read
The Checkoff conducted four focus groups of 10 children aged nine to 14 around the United States. It also completed an online survey of 350 children in that age bracket.

The kids were asked about their familiarity with Web sites such as petakids.com as well as their views on vegetarianism and animal care.

More than half of all children surveyed had heard of "animal rights" organisations. Among those who have heard of these organisations, nearly a quarter said the organisations had impacted on their meat-eating habits.

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