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Lucky Seventh - Another GB Pie Protected

by 5m Editor
7 April 2008, at 1:52pm

UK - Chappell’s Melton Mowbray Pork Pies are to become an official British institution. The leading producer of the national favourite - the British Pork Pie - is to receive Protected Geographical Indication (PGI) by the European Commission.

This means Pork Pies can only be branded and marketed using the Melton Mowbray name if they are made to the very exacting standards regulated by the EU within the 3,000km2 ‘Pork Pie boundaries’. Ans as of 4 October 2008, Chappell's Forryan’s Pork Pie will carry this prestigious standard.

“Exciting times are on the horizon for Chappell’s. The PGI approval will give us added motivation to spread the word about the traditional and authentic British food we produce,” says Ryan Wilkinson, chairman of Chappell’s Fine Foods.

Chappell’s is one of just seven manufacturers in the world, which will be permitted to officially produce Melton Mowbray Pork Pies. Renowned for its high-quality, authentic Forryan’s Melton Mowbray Pork Pies, Chappell’s is looking forward to a rise in sales, as consumers seek the credibility and reliability associated with the ‘PGI’ stamp.

The European Commission published details of the registration in the Official European Union Journal last week. Following the European Commission’s procedures, if no objections are received by October 4, 2008 from other member states (objections can no longer be made from within the UK) Melton Mowbray pork pies can only be produced to the traditional recipe in the Leicestershire town.

Instrumental

Chappell’s Fine Foods has been instrumental in the fight to gain PGI status from the EU. As a member of the Melton Mowbray Pork Pie Association, the company and others began the PGI application in 1998.

Mr Wilkinson says that the firm is extremely pleased that consumers will no longer have to settle for any old Pork Pie.

"We are in the final stages of a very lengthy process that means we will finally have the recognition our Forryan’s Pork Pies deserve. Chappell’s has produced the finest, premium Melton Mowbray Pork Pies for decades and we’re looking forward to continuing the tradition with the exclusive PGI status,” he added.

Chappell’s Fine Foods is based in Wigston, Leicestershire, and is one of the leading Pork Pie producers in the world. A family business established in 1972, it draws on authentic manufacturing techniques dating back centuries - in fact the Forryan family recipe has been officially adopted by Chappell’s to continue the same traditional approach to food with a focus on modern consumer trends.

Chappell’s prestigious Melton Mowbray range is available in the retail and foodservice sectors and to some British Airways customers.

5m Editor