Pork Promoted to Prospective Cooks

by 5m Editor
22 April 2008, at 2:39pm

SCOTLAND - Scotland’s chefs in the making could be great fans of Specially Selected Pork thanks to a new QMS educational resource.

Red meat promotion body Quality Meat Scotland has created a new poster for students called Food for thought: an appreciation for Specially Selected Pork, which gives them a complete overview of the pork carcase, as well as outlining the quality and welfare guarantees that come from sourcing pork bearing the Scottish industry’s brand.

Laurent Vernet, Head of Marketing for QMS said: "Working with the food service sector is another link in the chain of our efforts to help Scotland’s pig industry.

"The food service sector is a major consumer of pork, constituting about a third of all red meat used, and demonstrating the value and versatility of pork to these students right at the start of their careers, means they are aware of Specially Selected Pork and will know the many qualities that put it ahead of its rivals.

"Increasing public knowledge of Specially Selected Pork, working with retailers to encourage clear labelling and ensuring support in the food service sectors are all key to creating a sustainable market for Scotland’s pig producers."


Copies of the poster, which outline all the cuts of pork that are available from the pig carcase and what you can do with each of them, have been sent to all of Scotland's Catering Colleges for use by students. This has also been supported by recent workshops held in Inverness College and Glasgow Metropolitan College.

This project is part of QMS work on behalf of the Scottish pig sector. The organisation is also embarking on a £300,000 project to look at adding value to the fifth quarter, and has recently run a major consumer campaign, Get Some Specially Selected Pork on that Fork. This featured on the main metropolitan radio stations throughout Scotland, and was backed up by in-store events, a high profile taxi campaign in Edinburgh and marketing materials in selected independent butchers.

5m Editor