Producers visiting Stand 88 between 12.00 noon and 2.00 pm can tuck into a roll with a generous helping of mouth-wateringly delicious slow-roasted pork - complete with stuffing and crackling - on a first-come, first served, basis with the compliments of the company.

They will simply be asked to complete a ticket giving their email address and herd size. Having done this they will automatically be entered into a free draw with a chance to win a Vantage boar worth £1,000.

The 'hog' will be freshly roasted on the showground by Mike Evison, himself a pig farmer who runs a 250-sow herd at Fitling, near Hull, East Yorkshire as well as his 'Hot Trotters' hog-roasting business.

The 85 kg deadweight carcase will be the progeny from an ACMC AC1 female and a Vantage sireline boar. The aim is to demonstrate at first-hand that these particular genetics which combine prolificacy, fast growth and efficient feed conversion actually enhance meat quality.

ACMC Hot roasted hog will be available from ACMC's stand at the Pig Fair. Pig farmer Mike Evison (pictured) who runs his own hog-roasting business in Yorkshire, will be doing the honours

ACMC will be giving away a Vantage boar - similar to this, and worth £1,000 - in a free draw at the British Pig & Poultry Fair

Hand-out material showing the financial benefits on the farm - including how feed savings worth £6 per pig have been achieved over the past 10 years - will also be available.

"In these particularly difficult times we wanted to take a positive approach while offering something tasty to cheer producers up," commented James Hall, ACMC senior marketing manager. "The organisers of the Fair aim to forge links with the entire supply chain. ACMC believes it is entering into the spirit of this," he added.

Bacon butties, from locally-produced Yorkshire bacon, will also be available to those who miss the lunch-time hog roast!