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Alberta to Launch Hog Recovery Campaign

by 5m Editor
28 May 2008, at 7:34am

ALBERTA - In conjunction with the federal government’s $50 million swine culling program, the Alberta pork industry is launching its own recovery campaign, reports the Alberta farmer.


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"This strategy is about leading the industry in a new way. Not simply managing the status quo, nor building on long-term financial support from government."
Pork chairman Herman Simons

Fighting an unprecedented financial crisis, the industry is looking for answers both outside the nation’s borders and even outside of the beleaguered pork industry.

Dubbed The Way Forward, Pork chairman Herman Simons believes whatever this new course of action must be implemented now.

"Our industry is in an immediate crisis and we continue to deal with that. But there is also a pressing need to move quickly in order to find new ways to lead the industry over the long term.”

Simons said a new strategic model based on the independent findings of consultants who have studied successful models of pork industries globally could provide and entirely new focus and direction for our own industry.

"This strategy is about leading the industry in a new way. Not simply managing the status quo, nor building on long-term financial support from government," said Simons.

The first stage will be the no holds barred report, now available, that states what the pork industry is currently facing with a final report, which will include specific recommendations for the industry in areas such as feed grains, marketing, and industry reorganization of the supply chain.

"Five different pork value chains are examined, all of which are examples of well-organized and systematic approaches to production, processing and marketing."

Simons stressed The Way Forward report, is not the strategy itself, rather, it provides the background and in-depth understanding required to build a realistic plan to revitalize the industry.

View the Alberta Farmer story by clicking here.

5m Editor