The brochure titled “A guide to purchasing Australian pork products: Know the talk and make sure it is Aussie pork” has been distributed to a wide variety of pig industry representatives as well as butchers across Australia – to assist in spreading the word, reports Farmonline.

APL chief executive officer, Andrew Spencer, says this is just one of a number of initiatives APL is planning to educate consumers about how inadequate labelling laws are affecting Australian pork and its producers.

“Imports of pork continue to enter Australia at an enormous rate," he says.

"Many consumers don’t know that 70pc of the ham and bacon they buy has come from the other side of the world.

“This is a way we can counteract the stress which is being placed on our Australian pork producers, by giving shoppers real choice if they wish to buy Australian.

View the Farmonline story by clicking here.