Overcoming “the Lows of Recent Times“

UK - BOCM Pauls has sold Porcofram Marketing to Thames Valley Cambac. Thames Valley will now handle over 20 per cent of available British pigs.
calendar icon 13 June 2008
clock icon 3 minute read

Thames Valley Cambac's increased critical mass in a marketing sector that is reducing in size will enable the group to build on its relationships with processor customers for the benefit of its producer members, said Thames Valley Cambac chairman producer Charles Allen this morning.

BOCM Pauls will keep Porcofram’s marketing software, which supports over 20 per cent of all pigs marketed in Britain.

Alongside the company’s Pig Monitor and Growth Model systems it provides a range of technical solutions available to the industry and strengthens the company’s support to its feed customers, said Tony Suckling, director of pig marketing.

Thames Valley Cambac’s acquisition of Porcofram is a result of ongoing consolidation in the British pig industry and increasing concentration into fewer hands at both processor and producer level.

Following a review, BOCM Pauls concluded that critical mass had become an increasingly important issue and either a partnership or consolidation with a similar minded business would provide the best long term opportunities.

“Following a positive proposal from Thames Valley Cambac - the leading independent farmer-owned pig marketing co-operative - the decision has been taken to sell the marketing business to them, thus creating a marketing group handling over 20 percent of available British pigs,” said BOCM Pauls director Jonathan Farnhill.

According to Thames Valley Cambac general manager Andrew Stockings the acquisition will give the marketing sector a renewed impetus to overcome “the lows of recent times”.

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