The Health Benefits of Eating Pork

SCOTLAND - Pork is becoming increasingly popular with Scottish consumers. It is no longer perceived as "boring and uninspiring", but is replaced by a more positive outlook, according to a new report.
calendar icon 10 July 2008
clock icon 2 minute read

In a consumer survey by Quality Meat Scotland, all of the consumers surveyed agreed that pork was ‘easy to cook’; with 97 per cent agreeing it ‘is really versatile for cooking with’ and 93 per cent agreeing with the statement ‘pork is good for you’

Laurent Vernet, QMS head of marketing, said: “These new figures are a substantial success story for the industry, and represent a massive turn around in recent years.

“Research has shown a 15 percent rise in health as the main reason for choosing a meal, and if even some of these customers are aware of the health benefits of eating fresh pork it could be a great support to the hard pressed pig industry.“

Despite the research, recent sales figures show porkmeat continuing to experience a difficult time on supermarket shelves, with sales down three per cent in the last month as prices continue to rise, reports Farmers Guardian.

As a result, despite consumers’ increasing interest in pork, price rises continue to impact on sales as shoppers look to tighten their spending in today’s turbulent economy.

View the Farmers Guardian story by clicking here.

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