AMI Unveils Focused COOL Web Site

US - The American Meat Institute unveiled an updated country-of-origin labeling (COOL) Web site,, that reflects changes included in the recently passed 2008 Farm Bill. Mandatory COOL takes effect September 30, 2008.
calendar icon 1 August 2008
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As part of AMI’s continued efforts to provide the most current information about the law’s requirements, the Web site contains a “Frequently Asked Questions” section where meat and poultry companies and the public may submit questions about implementating the law. AMI will provide guidance in response.

Questions submitted — and their accompanying answers — will be edited to protect the anonymity of the sender before they are posted to the site.

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