Orchid First to Stock Jimmy's Sausages

by 5m Editor
19 September 2008, at 10:25am

UK - In a pub industry first, the Orchid Group is putting rare breed sausages from TV's 'Jimmy’s Farm' on its pub chain menu.

The company will feature Jimmy’s Farm Sausages in all 40 of its carveries from the start of October, reports The Publican. Jimmy Doherty's business breeds free-range pigs, born and raised on the farm in woodland or open pasture.

Sharon Hammond, carveries concept development manager, said, "The Orchid Group is a fervent supporter of British farming and is passionate about promoting the best of British food available.

Jimmy Doherty (right) with two of Orchid Group's chefs

"We are delighted to be the first pub company in the UK to recognise and support the tremendous work that Jimmy’s Farm is doing in helping to safeguard important rare breeds for future generations."

Jimmy Doherty said, "We’ve gone back to basics concentrating on traditional pig rearing techniques that focus on creating free range, healthy, happy pigs that produce rather splendid award-winning sausages.

"We only use meat from the leg, shoulder and belly – effectively putting the equivalent of a Sunday roast into our sausages! Hats off to Orchid for getting behind us one hundred per cent in our efforts to protect rare breeds, support traditional, sustainable farming methods and helping us demonstrate the very best that British farming has to offer on a plate."

Orchid was the first pub company in the UK to become a Red Tractor licensee for all carvery meat and recently became the first to launch cask ale with Red Tractor accreditation in association with Wells and Young's.

Sharon Hammond added, "We stand up for what we believe in and we have a passion for supporting the British farming community and its efforts to produce first-class, high quality food. Our collaboration with Jimmy’s Farm is a perfect partnership as Jimmy and his team is just as passionate as we are about delivering the best of British produce in a responsible, sustainable way."

5m Editor