Pig Initiative Launched to Boost Profits

UK - Plans have been made for pig producers in North Wales to be boosted with a marketing support strategy to maximise their profits.
calendar icon 6 November 2008
clock icon 3 minute read

A support package – the Pig Initiative – has been tailored by Hybu Cig Cymru (HCC) for 10 producers to help market and gain sales from their product.

The Daily Post reports that in the long term, the initiative hopes to achieve a quality and assurance mark for Welsh pork.

Amy Lowe, HCC’s market development officer, said: “We have put together a support package called the Pig Initiative which will be tailored to suit each producer to help market and gain increased sales for their product.

“The pork eligible for the scheme will derive from pigs that were born, reared and slaughtered in Wales.

“Both established and new producers are welcome to apply.

“The package will help producers by providing them with a basic marketing set up.

“This will include brand identity, website design, leaflet design and printing and professional photography of their products.“

For the first year, 10 producers will be assisted, including a handful from North Wales.

Amy added: “Looking to the long term, we will be seeking PGI approval for Welsh Pork which should not be a problem as we have a native breed well suited to our climate and topography.“

PGI is a mark of quality and assurance that helps add value to a premium product, and it is a long term aim to achieve this recognition for Welsh Pork in the wake of the successful designation of Welsh Lamb and Welsh Beef.

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