A second place can be both glorious and desirable. This includes, for example, Danish exports of pork to Germany which is the company's largest export market measured in volume. All markets have a preference for their country's own production. This is also the case in Germany. However, Denmark is the preferred foreign supplier, according to German purchasers within the meat sector.

Image

Danish pork has made a reputation for itself in Germany. This is reflected in the image survey Danish Meat Association frequently performs in the primary export markets.

The latest survey, though, shows that when German purchasers within the processing and retail industries are asked who delivers the best pork, 66 per cent answered, just as expected, Germany, while 21 per cent answered that Denmark delivers the best pork. As to the question of who delivers the second best pork, 40 per cent answered Denmark. In this case 61 per cent of German purchasers think that Danish pork is best or second best. This is far more than Belgium and Holland, being the closest foreign competitors in the German market.

Important Purchase Criteria

The good image is also emphasized by the purchasers’ opinion of Danish pork when it comes to the criteria they consider most important.

The survey requests purchasers to state the purchase criteria they find most important - subsequently ranking Germany, Denmark, Belgium and Holland according to the degree of meeting these criteria.

The most important criteria for German purchasers are quality, freshness, cutting, reliability and punctuality of suppliers.