More of UK's Shoppers Switch to Pork

by 5m Editor
13 November 2009, at 9:58am

UK - Pork is proving remarkably recession-proof as shoppers switch from more expensive beef and lamb.

Comparing volume performance so far this year with the six-year average:

  • Sausages are UP 3.6 per cent.
  • Bacon is up 3.6 per cent.
  • Fresh and frozen pork is up 6.1 per cent.

  • Fresh and frozen lamb is DOWN 4.2 per cent.
  • Fresh and frozen beef is down 1.9 per cent.

Retailers whose fresh pork is all-British are showing the strongest growth.

In the 12 weeks to 4 October, Morrisons showed 12.4 per cent growth in value compared to the same period last year, and Waitrose showed 10.2 per cent growth.

In contrast, Tesco and Asda — who have reduced their British pork lines over the past year — showed a 3.3 per cent and 1.7 per cent drop respectively. More date from BPEX coming soon.