More of UK's Shoppers Switch to Pork
UK - Pork is proving remarkably recession-proof as shoppers switch from more expensive beef and lamb.
13 November 2009
2 minute read
Comparing volume performance so far this year with the six-year average:
- Sausages are UP 3.6 per cent.
- Bacon is up 3.6 per cent.
- Fresh and frozen pork is up 6.1 per cent.
- Fresh and frozen lamb is DOWN 4.2 per cent.
- Fresh and frozen beef is down 1.9 per cent.
Retailers whose fresh pork is all-British are showing the strongest growth.
In the 12 weeks to 4 October, Morrisons showed 12.4 per cent growth in value compared to the same period last year, and Waitrose showed 10.2 per cent growth.
In contrast, Tesco and Asda — who have reduced their British pork lines over the past year — showed a 3.3 per cent and 1.7 per cent drop respectively. More date from BPEX coming soon.
