When asked to choose between bacon and sex, more than four in 10 (43 per cent) chose bacon! Maple Leaf commissioned this Angus Reid For the Love of Bacon survey to mark the launch of their newest product innovation, Maple Leaf Reclosable Bacon.

"We wanted to probe how deeply rooted Canadians' passion for bacon is - and the For the Love of Bacon survey sure opened our eyes!" explained Adam Grogan, VP Marketing, Maple Leaf Foods. "Our research also told us that Canadians' number one frustration with typical bacon packaging is that it can't be reclosed (71 per cent) and that it's too messy (52 per cent). We know people love bacon, and now with Maple Leaf Reclosable Bacon, they'll love the package too!"

The packaging innovation should be welcomed, according to additional survey results, as nearly three out of four survey respondents (73 per cent) said they love bacon. In fact, nearly one in five Canadian men (18 per cent) agreed that some days, they just can't survive without bacon.

Bacon: The key to a man's heart?

Ladies, thinking about which fragrance will woo a man? Think bacon. When asked to rank various aromas by preference, 23 per cent of men ranked bacon as number one.

And it seems bacon lovers think they are better lovers. When asked if they are good lovers, four out of five respondents (82 per cent) who said they love bacon, also said they are good lovers. And when asked if they are romantic, four out of five respondents (81 per cent) who said they love bacon also agreed they are romantic.

The survey also revealed some noteworthy regional differences. It may be bacon trumps love in the Prairies. Nearly one in four of respondents (23 per cent) from Manitoba and Saskatchewan wondered if 'my partner loves bacon more than me'. Maybe a little more sizzle in the bedroom instead of the kitchen is in order...

Of note - western Canadians are especially enamoured with bacon. Of respondents from British Columbia, 50 per cent said they would give up sex before bacon, versus 37 per cent of respondents from Quebec.