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Danish Crown Sets Sights on Germany

by 5m Editor
17 May 2010, at 10:03am

GERMANY - Danish Crown wants to repeat its successful (and highly profitable) British Tulip venture in Germany.

It is currently negotiating to establish a slaughterhouse in Germany, although whether this will be an acquisition, a start-up, or a partnership with an existing company is not clear.

Danish Crown has been forced into this position bearing in mind the millions of Danish pigs now been killed in Germany by German slaughterhouses.

But it is emphasising its goal is to focus on slaughter pigs produced in Germany, just like the Tulip model in Britain.

At the same time, admits Danish Crown, and in particular situations, the company may send slaughter pigs to Germany.