Pigeon Pair for Pork CRC at PPPE

AUSTRALIA - Although pigs can't fly, healthy pigs and healthy people are, effectively, a 'pigeon pair' when it comes to Australia's Pork Cooperative Research Centre (CRC) and its focus as a sponsor of the upcoming 2010 Pan Pacific Pork Expo (PPPE) on Queensland's Gold Coast from 16 to 17 June.
calendar icon 5 May 2010
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In keeping with the PPPE theme, 'Next Generation Pork - Finding the Balance', the Pork CRC is sponsoring 'Pork Power' a concurrent session on day two which will analyse the importance of maintaining healthy pork for a healthy market.

Dr Roger Campbell, CEO of the Pork CRC, said he looked forward to a robust discussion around the latest research and trends into the inherent health attributes of pork, with a particular focus on the importance of marketing to consumers.

"We must continue to ensure Australian pork is the best possible quality and that our R&D can identify and verify the nutrients in pork that promote the health and well-being of pork consumers.

"The way we'll achieve this is through consistent and reliable research, innovation, quality assessment and market analysis," he said.

The Pork CRC runs three main programmes, each designed to enhance the Australian pork industry: 'Securing more reliable and consistent supplies of protein and energy for pig diets', managed by Dr Ray King; 'Improving herd feed conversion efficiency', managed by Professor Frank Dunshea and 'Enhancing capacity to deliver nutrients that promote health and well-being through pork', managed by Heather Channon.

The Pork CRC also increasingly focuses resources and attention on a fourth programme, Education and Training, managed by Dr Will van Wettere.

Several Pork CRC supported students will participate in the 2010 PPPE Day One Plenary Session, titled 'Next Generation Scientists', where they will showcase their undergraduate and post-graduate studies and research to industry and prospective employers.

According to Dr Campbell, employers could not get better trained or smarter people for their businesses.

"So, if you're considering hiring in the technical, business or sales area, please give our graduates serious consideration, as they're well worth it," he said.

Dr Campbell described the 2010 PPPE as the ideal forum for pork producers, researchers and other industry stakeholders to not only network, but also to help direct and drive Australia's pork industry as it confronts the tough challenges of the next decade.

He identified some of the critical challenges as: improving reproductive performance; lifting the number of pigs sold/sow/year; increasing the weight of pork sold/sow/year; investigating alternative management systems for sows; using novel strategies to enhance immunity and reducing medication use and costs; and better matching feed grains with feeding pigs.

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