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Promoting Economical Cuts of Meat

by 5m Editor
7 May 2010, at 9:26am

US - With a recent uptick in global demand, prices for beef and pork are on the rise. While this is very good news for the US meat industry, it can also create price-point challenges in certain overseas markets.

To help ensure continued momentum for US beef and pork demand in south Asia, the US Meat Export Federation (USMEF) held a two-day seminar in Hong Kong focused on economical, often-underutilised cuts of US beef and pork.

According to Joel Haggard, USMEF senior vice president for the Asia Pacific region, it is important to educate buyers and importers about the quality and value delivered by these cuts. During a period of rising prices, this can be a critical strategy for retaining them as customers of US beef and pork products.

To hear Mr Haggard discuss marketing strategies for beef and pork click here.