Each bowl of Japanese noodle soup served across the counter during the lunch hour has 40 g of pork from Danish Crown in it. This means that more than 45 million bowls of noodle soup with Danish pork are consumed a year. And that’s just in the Hiday Hidaka restaurants.

Danish Crown’s Board of Directors is currently visiting important Japanese customers and taking a closer look at Danish Crown’s position in the Japanese market. On Monday, following a visit to Itoham, the Board members stopped by at Hiday Hidaka, where ties had to be tucked into shirts Japanese-style so as not to get entangled in the chopsticks.

Next stop was the Kasumi supermarket chain to see how Danish meat is presented in the cool counter. The supermarket always makes a point of saying when the meat comes from Denmark.

Danish Crown’s exports to Japan are in the region of 3-4 billion Danish kroner annually.