Roast Pork is Riding High

UK - Roast pork is ruling the roost as the latest figures show increases in consumption says BPEX.
calendar icon 8 June 2010
clock icon 2 minute read

Comparisons looking at figures for monthly, quarterly and annual consumption are all showing rises.

On an annual basis, fresh and frozen pork is up 3.1 per cent while shoulder roasting joints are up 40 per cent and loin roasting joints are up 11.7 per cent.

Bacon too is in positive territory with a year-on-year increase of 5.4 per cent according to the latest figures from Kantar Worldpanel.

BPEX Head of Marketing Chris Lamb said, "These are really encouraging figures, especially as the real growth has been in the less popular cuts which are really good value for money.

"Part of this could be an effect of the recession as people make their money go further and also consumers are eating out less so we are seeing a shift in buying patterns.

"The major supermarkets have also been running price promotions on these cuts which will obviously have had an effect."

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