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National PIG'nic Week Starts on Monday

by 5m Editor
6 August 2010, at 8:10am

UK - A new promotional campaign to encourage consumers to choose pig meat products as part of their picnic meal is due to start on Monday, with activities continuing to the end of the month.

Sharron Davies was interviewed by 10 regional radio stations last week, from which an audio feature will be produced to be syndicated out to 20 of the smaller regional stations.

This will be promoted to tie-in with National Picnic Week, which begins in the week commencing 9 August and also to cover activities over the August Bank Holiday, this will provide a greater breadth and awareness of the Pig'nic campaign throughout August.

The PIG'nic hamper drops to five London radio stations received mentions from LBC and Magic who have a combined listenership of 2.6 million.

Over the next few weeks, PIGnic radio promotions will be featured on 15 regional radio stations and 19 regional newspapers will also be running PIGnic competitions to win picnic hampers.

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