Last month Maple Leaf Foods launched Maple Leaf Prime Pork, a moisture enhanced line of 10 different cuts of pork, at retail outlets in Manitoba, Saskatchewan, Alberta and British Columbia.

The new product is hand selected for color and marbling from product produced at Maple Leaf's Brandon pork processing facility, moisture enhanced and packaged at its Leduc, Alberta processing plant and available at Sobeys West, Federated Coop, Calgary Coop and the Overwaitea Food Group.

Julie van Rosendaal, a Calgary based food writer and broadcaster, says Maple Leaf Prime Pork is high quality meat that is optimally cut to ensure superior taste.

Julie van Rosendaal-Calgary Based Food Writer

The biggest challenge when people cook pork is over-cooking.

People are hard-wired to over-cook their pork.

It just comes down to people want to make sure that it's cooked thoroughly, it's cooked all the way through and they tend to just cook it a little bit longer than they need to and it tends to come out dry.

That's where Maple Prime Pork is a great product that sort of takes the edge off.

Even if it is over-cooked it's still going to be really flavorful and juicy.

Your really don't want to have tough pork that turns people off of cooking pork when it always ends up dry so it makes it easier to cook.

That's I think the biggest factor is the cooking time when cooking pork.

Other than that it's a really easy meat to work to work with.

Ms Van Rosendaal says pork is one of the most versatile meats available.

She notes pork has great flavor on it's own but it's also fairly neutral so it takes on the flavor of sauces and seasonings very well, it can be roasted, baked or grilled and leftover pork is great for sandwiches or for including in other recipes.

For more information on cooking with pork including pork recipes visit "dinnerwithjulie.com."