Penn Pushing Pork as Christmas Draws Near

AUSTRALIA - Western Australian shoppers can expect to pay more for their pork as Christmas approaches.
calendar icon 24 September 2010
clock icon 3 minute read

With a forecast poor 2009/10 grain harvest across much of the state in the next few months and pork producers already battling high grain prices, their input costs are climbing to the point where consumers simply must pay more for pork to enjoy fresh, WA-grown pork.

Ron Penn, General Manager, Meat and Livestock Division with Craig Mostyn Group (CMG), suppliers of WA's best selling Linley Valley Fresh Pork, said that just like egg and poultry farmers, pork producers relied on consistent availability of grain at reasonable prices.

"When price pressure is applied at the farm end of the chain, it goes all the way," he said.

"As integrated pig farmers, processors and fresh pork wholesalers, CMG needs to get the message to shoppers that to enjoy fabulous, fresh WA pork, they need to pay a little more."

Mr Penn noted that most pork cuts had, for many years, represented better value than similar cuts of beef and lamb, but that price gap now needed to close a little to more accurately reflect inputs and the substantial infrastructure investments that WA pork producers carried.

Linley Valley Fresh Pork comes from pigs raised on quality assured farms and fed on premium WA grown grain.

Monitored from paddock to plate to ensure only the highest quality, Linley Valley Pork is grown in one of the world's cleanest and greenest food 'bowls'.

WA's only export licensed pork processor, Linley Valley at Wooroloo has an annual throughput of 600,000 pigs and is accredited with AQIS, AUSMeat, HACCP and NASAA.

© 2000 - 2023 - Global Ag Media. All Rights Reserved | No part of this site may be reproduced without permission.