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NPA: Superiority of British Higher Welfare Pork

by 5m Editor
24 August 2011, at 8:45am

UK - Armed with a special lightweight banner proclaiming the superiority of British higher welfare pork, two Cambridge climbers have scaled Kilimanjaro, Africa's highest mountain.

Their mission for charity was organised by Dalehead Foods with help from BPEX and NPA's Banners Blitz campaign.

A similar banner was unfurled by NPA outside Downing Street earlier this year.

"But I think the top of Kilimanjaro beats that for novelty value," said Tom Licence who, with Martin Millard, made the 19,341 feet climb to raise funds for the Paediatric Intensive Care Unit at Addenbrooke's Hospital in Cambridge, and NSPCC.

"We were also wearing Pigs-Are-Still-Worth-It T-shirts, which were a welcome extra layer for the low temperatures and high winds when we reached the top."

The two men have so far raised £6,965 towards their £10,000 target. If you wish to help you may make a donation by clicking here.