JSR Receives Queens Award for Enterprise
UK - JSR Genetics was presented with the Queen's Award for Enterprise in International Trade at a special ceremony at the company's cookery school this week.This is the second time the company has won the award, which was made for the company's export achievements over the last three years.
It was made in honour of the Queen's birthday and recognises an overall growth in earnings of 117 per cent over a three year period.
JSR's success is a result of focusing on key pork eating regions of Asia and Eastern Europe, which between them consume over half the world's pork. Sales to China have driven the growth over the last three years with a series of multi-million pound contracts culminating with a Joint Venture Nucleus agreement with HBCOF in Hubei province in 2011.
Only last week the company shipped nearly 900 pigs to China in the latest part of the company's export drive to the region.
In Russia last year sales also reached 31.5 million.
The Asian and Eastern European regions continue to present huge opportunities as large companies source the best genetics and technology to meet government objectives on pork self-sufficiency.
JSR has established partnerships and production units across the globe including Europe, Asia, Africa and the Americas and is represented in over 30 countries worldwide.
JSR is developing its service business, which now manages 10 Nucleus herds for third party customers from its base in Southburn, East Yorkshire.
Company chairman Tim Rymer said at the presentation: "It is important because an award like this enhances the brand.
"It opens doors because the Queen is internationally respected.
"We can go to China and Japan with the logo on our brochure and our products."
Mr Rymer said that he hoped the prestige of the award could add 10 per cent to sales.
"We are in a business that is helping to meet the growing demand for food," Mr Rymer added.
"The bankers aren't going to feed the world. The governments are not going to feed the world and globe-trotting pop stars are not going to feed the world, but we are going to do our bit."
Announcing the dispatch of 850 pigs to China, Mr Rymer added that JSR is looking to establish a JSR pyramid in the country.
The award was presented to JSR managing director Dr Grant Walling by the Lord Lieutenant of the East Riding of Yorkshire Mrs Susan Cunliffe Lister (pictured).