World Class Event Consistently Delivers

CANADA - Gordon Cove, President and CEO of Alberta Livestock and Meat Agency (ALMA) explains why his organisation supports the Banff Pork Seminar.
calendar icon 25 January 2013
clock icon 3 minute read

Pork production can be a roller coaster, reported Meristem Land and Science from the Banff Pork Seminar 2013. In recent years, there has been far too much in the way of dramatic drops compared to the upswings people would like to see.

One thing that does not seem to change though is the industry spirit of fostering knowledge and innovation. The continued strong attendance at the Banff Pork Seminar – with over 600 registered for 2013 - is a testament to that enduring culture of continual improvement.

Gordon Cove

It is also a big reason why core sponsors see strong value in the Seminar, says Gordon Cove, President and CEO of the Alberta Livestock and Meat Agency (ALMA).

"The Seminar itself is really about getting current information, getting the best practices, best technology, the latest research out to the production industry," said Mr Cove. "It's a world class event. And you've got world class people here, from researchers to companies, to producers, from North America and beyond. You can't beat that."

ALMA is a provincial government agency established with a vision to be a catalyst in the development of a profitable and internationally competitive Alberta livestock and meat industry. It provides ideas, information and investment opportunities to the industry and the Government of Alberta, including supporting leading industry education events such as the Banff Pork Seminar.

"Education and keeping current, keeping at the forefront of the latest knowledge is really the key to building the industry," says Mr Cove, who chaired the Seminar's opening plenary session. "The Seminar delivers that – it plays a critical role. You can see the value by the consistently strong attendance, year after year. It's very well respected. At ALMA we are proud to be a part of it."

ALMA is a sustaining sponsor of the Banff Pork Seminar.

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