The advertisement, a four-colour half-page will be in the Sun, Mail, Guardian, Telegraph and Times and will be followed up in the Grocer and food service media next weekend.

This is in addition to the pitch perimeter LCD messaging at Football World Cup Qualifier game. England v Montenegro on 26 March 2013 at 8:00pm on ITV 1 with an audience of approximately 10m.

There will be two 30-second duration slots in both the first and second halves of the game. With the message Give a Fork about your Pork. Look for Red Tractor pork.

On top of that, it will be featured at the England Cricket Board four-day test, England v New Zealand as part of the ANZ Series 2013. It is at University Oval, Dunedin with all four days being covered by Sky Sports.

There will be a static panel 6mx1m pitch-side bearing the message: Grill it before you buy it with the Red Tractor pork logo.

BPEX Interim Head of Marketing Karen Hughes said: "The aim behind this is to extend the brand awareness of Red Tractor pork beyond the end of the first burst of activity on Channel 4 On Demand in anticipation of its return in May."

BPEX is the organisation for pig levy payers in England and is a division of the Agriculture and Horticulture Development Board (AHDB).