GFFC: Role of Agriculture in Feeding a Growing Population

SOUTH AFRICA - Novus International, Inc. has sponsored Dr Marty Matlock, Professor of Ecological Engineering, University of Arkansas (UA) and Executive Director, UA Office for Sustainability, at the 4th Global Feed & Food Congress (GFFC), which began on 10 April at the Sun City Resort in Sun City, South Africa.
calendar icon 11 April 2013
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Dr Matlock gave a keynote address on the topic, The role of animal agriculture in feeding 10 billion people sustainably. Dr Matlock's informative presentation is included as part of a three-part session which focuses on meeting sustainability challenges.

"The challenges, opportunities and potential risks related to sustainable agricultural production are a direct result of competing land uses," Dr Matlock noted. "Agricultural production, including crops, pasture and grazing, currently utilize more than 40 per cent of the Earth's surface. In order for global agricultural producers to meet the increasing demand for food, feed, fiber and fuel, while at the same time reducing inputs and impacts, we must use every tool currently available in our collective tool box and continue to develop innovative tools that address emerging problems in an efficient, earth-friendly manner. Our future success is dependent on what we do today."

Novus shares Dr Matlock's perspective on sustainability and supports his research efforts in this area. Sustainable agriculture and animal production are essential to achieving Novus's vision of feeding the world affordable, wholesome food and achieving a higher quality of life.

"Novus is proud to align ourselves with Dr Matlock and others in the industry that share our view of global sustainability and the role and responsibility we all have to advance this aspiration," said Thad Simons, President and CEO of Novus International. "Working as one, we will satisfy the growing demand for sustainable protein."

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