In the last four decades, VIV has become the leading brand for worldwide trade shows, focusing on animal protein production. VIV has announced that it is partnering with the 2014 International Production & Processing Expo (IPPE) in Atlanta, the United States. VIV and the IPPE will provide a comprehensive education program focusing on recent developments in the international pork arena at the 2014 expo in Atlanta.

The pork education program is a must for both European and US-based producers who are facing challenges from their respective government and customers. This education program is called VIV International Pork Production Summit 2014 (VIPPS) and it will be held on 29 January 2014.

The partnership between VIV and IPPE results in a unique network covering Asia, Europe and the Americas.

"VIV is very happy to co-operate closely with IPPE for the VIV International Pork Production Summit 2014 (VIPPS), scheduled for Wednesday, January 29. Together, we have confidence in presenting a valuable program focusing trends, developments and best practices for the US and international pork production industries," explains Ruwan Berculo, Project Manager VIV.

The 2014 IPPE will also feature a special Pig Pavilion that will showcase information about the international pork industry. Special cooking demonstrations of pork products will be held by local chefs as well.

The International Production & Processing Expo is scheduled for Tuesday 28 to Thursday 30 January 2014, at the Georgia World Congress Center in Atlanta. The IPPE will highlight the latest technology, equipment, and services used in the production and processing of poultry, feed, and meat products. IPPE is one of the 50 largest tradeshows in the United States, and the entire tradeshow is expected to include more than 1,100 exhibitors and 420,000 square feet of exhibition space.

For more information about the expo, go to the web site, www.ippexpo.org. More information about VIV is available at www.viv.net.