Ritz Announces Funding for International Pork Promotion

by 5m Editor
27 January 2014, at 7:28am

CANADA - Canada's agriculture minister has announced a 15 million dollar federal commitment over five years to help the Canadian pork industry promote its products in foreign markets, writes Bruce Cochrane.

In 2012, the Canadian pork sector generated C$3.2 billion in export sales.

Federal agriculture minister Gerry Ritz told those at the 2014 Banff Pork Seminar the government and the pork industry share an aggressive trade agenda.

Gerry Ritz-Canada Minister of Agriculture and Agri-Food

We work hard to finalize the Canada European trade agreement, we'll continue to develop the Asia-Pacific market through the Trans-Pacific Partnership while focusing on key markets like China and South |Korea where FTA talks have resumed.

We will also continue our close working relationship with Canada Pork International to expand our customer base ensuring more of our great Canadian pork reaches more consumers across Canada and around the world.

The bottom line is our government has been there for the Canadian pork industry and we will continue to be.

Our investment under Growing Forward-1 was well utilized by your industry and today we build on that momentum and that commitment. Today I'm proud to announce that our government is investing a further 15 million dollars over the next five years to work with Canada Pork International to help differentiate and promote Canadian pork in markets such as Japan, the European Union and different spots in South America.

These dollars will support market focused initiatives such as organizing promotional actives in priority markets that you'll point out, investigating and reporting on export market opportunities.

Data, knowledge is power, undertaking missions to targeted markets and of course hosting incoming missions from those targeted markets.

The Canadian pork sector's ability to adapt to changing trade environments while still providing high quality pork at competitive pricing makes it well positioned to compete in both established and emerging markets here and around the world.

Mr Ritz says the overall goal remains to ensure long term prosperity for pork producers and processors and the industry as a whole.

He says the government remains committed to working with the pork industry to help provide producers with the tools needed to continue to succeed.