In August, NFU called for a focus on agricultural growth which would be a partnership of industry and government Backing British Farming; valuing and buying more British food and helping to set a framework which supports increasing production and this campaign will play a vital part in this.

NFU President Meurig Raymond said: “We are glad to see Government and leading food pioneers backing this campaign which will highlight the importance of backing British Farming.

“Anything which can showcase British farming and farmers, not just for they food they produce, but for the value the British farming industry adds to the economy, employment and our beautiful and diverse countryside is a step in the right direction.”

Mr Raymond added: “The British public have told us time and time again that they want to buy British and we hope that this campaign will help them to increasingly have that option in the future.”