To use the seal, the company passed a check list and met all the requirements established by the Brazilian Pork Setorial Project, maintained by ABPA in partnership with the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil).

The approval of the use of the seal was analyzed by a technical committee, in a careful evaluation with more than 70 items related to animal welfare, quality of food, control and respect for sanity and environmental management.

The seal was adopted by the company for exports to Japan - one of the most traditional customers of Brazilian chicken meat imports, which recently opened its doors to pork made in Brazil.

"The meat produced by Brazil already has excellent perception of quality by the Japanese consumer. In this context, the beginning of the application of the Brazilian Pork label should be favored by an advertising campaign that we are conducting in Tokyo, highlighting the quality and sanitary status of Brazilian poultry and pork production," says Francisco Turra, chief executive of ABPA.