Agromed appoints Japan Nutrition as distributor for OptiCell®

Agromed Austria, a leading provider of premium natural feed additives, has signed a distribution agreement with Japan Nutrition (JNC), under which they will actively market OptiCell® to the livestock industry in Japan.
calendar icon 8 November 2017
clock icon 3 minute read

Based on a philosophy of producing natural products for natural nutrition that still meets demands for efficacy and quality, Agromed developed OptiCell® as a natural lignocellulose product that provides a well-balanced combination of fermentable and insoluble fibre contents for robust livestock diets.

As of yesterday (7th November), Agromed now have a strong distributing partner within the Japanese market, which will expand their distribution network and reputation within the industry.

Helmut Grabherr, CEO of Agromed commented on the agreement:

There is significant market potential for the OptiCell® products in Japan and JNC is no doubt a strong local partner for the Japanese market.

With their established distribution network and excellent reputation in the industry, we believe JNC can help us achieve impressive business growth in the Japanese market.

Representatives from JNC were pleased with the establishment of the new partnership; Masashi Enokida, Supplement Business Unit in JNC, said:

It is our honour to be the official distributor of OptiCell® in Japan. As a proven and safe source of insoluble fibre with its additional unique fermentable component, OptiCell® will be an excellent product to bring to our discerning customer base who are seeking maximum animal performance for their customers.

David Saunders, CEO of LinkAsia Partners, noted that the partnership would be highly beneficial to the Japanese market:

This strategic partnership between Agromed and JNC will bring the benefits of OptiCell® to the important Japanese livestock feed market segments including petfood, swine, broiler, layer and calf feeds.

For more information on Agromed their products, including OptiCell®, visit the website here

To learn more about creating the most suitable diet formulation for your pigs, please visit The Pig Site PIC Nutrient Specifications Manual

Emily Houghton

Editor, The Pig Site

Emily Houghton is a Zoology graduate from Cardiff University and was the editor of The Pig Site from October 2017 to May 2020. Emily has worked in livestock husbandry, and has written, conducted and assisted with research projects regarding the synthesis of welfare and productivity of free-range food species.

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