Will plant-based diets push the meat sector to change its marketing strategy?
How is veganism disrupting the pork industry and how can pork producers positively respond to this? The Pig Site speaks to AHDB’s Senior Consumer Insight Analyst, Susie Stannard, about the most recent AHDB report on the rise of plant-based food products and how AHDB are encouraging farmers to use this market disruption as a chance to reconnect with consumers
4 September 2018
2 minute read
By: 
Emily Houghton
Editor, The Pig Site
Emily Houghton is a Zoology graduate from Cardiff University and was the editor of The Pig Site from October 2017 to May 2020. Emily has worked in livestock husbandry, and has written, conducted and assisted with research projects regarding the synthesis of welfare and productivity of free-range food species.
