Jim Long Pork Commentary: Lean hog futures show positive upwards movement

Last week the US lean hog futures saw some positive upwards movement.
calendar icon 20 February 2019
clock icon 4 minute read

What both charts show is the variation and potential opportunities in our industry. Top 25 percent is a reasonable target. On weaned pig costs the difference of pigs weaned per sow can alter that greatly.

One thing about average costs. Half of production is below average costs.

Non GMO

Last week we saw a commercial on US TV advertising Non-GMO Dog Food. We found that interesting that business people would see a market for dog food that is labelled Non-GMO. We did some research and found a survey that said 43 percent of US dog owners would pay more for NON-GMO dog food.

As a pork producer it makes us wonder what consumers will do when faced with GMO-Gene Edited Pork. Will they pay a premium for Non-GMO just like they are for organic pork now or will GMO pork face such an uphill battle it could sell at a huge discount if bought at all.

Point is if Americans won’t feed GMO food to their dogs what chance does GMO pork have with consumers to eat themselves.

European High Court has ruled that GMO and Gene Editing are the same thing. They need to follow all similar legislation. Europe is the second largest pork market in the world. There is a very good chance no GMO-Gene Edited Pork will ever be legal in Europe.

In America we see housing, antibiotic, organic issues continue to be factors in the pork market. In the face of this some believe GMO pork will be accepted (but not dog food?).

We have not forgotten what Ernie Meier an executive from the world’s largest restaurant chain and iconic American brand McDonalds told us all at the National Pork Industry Conference last year.

He warned us all explicitly "Don’t expect McDonalds to explain or sell to their 69 million daily customers Gene Edited- GMO pork." When McDonalds says this we must pay attention.

If we can’t sell Pork that’s a real problem. We all need customers.

Jim Long

President - CEO at Genesus Genetics
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