National Pork Board uncovers what diners crave and why

New research explores consumer behaviour when eating away from home and shows an overarching high level of consumer satisfaction with dishes that feature pork.
calendar icon 23 May 2019
clock icon 4 minute read

For more information on the National Pork Board’s Insight to Action research, or to download the full All About Dining Out: What’s on Trend report, visit

About the Research

The National Pork Board commissioned custom research with C+R Research and Datassential. The multi-phased custom studies surveyed 10,000+ consumers and paired foodservice operator interviews, volumetric data, and syndicated foodservice data to gain a comprehensive, in-depth look at the needs, offerings, considerations and motivations that impact out-of-home dining decisions of US consumers.

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