"Irene has been instrumental in supervising work on farmer attitudes, perceptions and willingness-to-pay for welfare benefits. The field of welfare science has rarely interacted with the fields of human behavioural change and agricultural economics. Bringing together these areas is essential. As an academic community, our failure to bring together these fields is at the root of why so many recommendations that ought to improve animal welfare are not implemented by farmers. Irene has been a champion of efforts to understand constraints to farmer behaviour and how we can overcome these to encourage implementation of management techniques that will improve welfare.

She recently proactively identified the lack of a farmer-focused accessible book describing the current state-of-the-art recommendations on improving common pig welfare related problems. As a result, she is now the editor of a book that I believe will be a go-to resource for farmers."

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