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"A Taste of Britain" event in Taipei promotes British pork

Red meat buyers in Taipei will have the chance to sample high quality pork from the UK at a special AHDB "Taste of Britain" event this week.

14 September 2020, at 7:00am

On Monday 14 September, a delegation of chefs, buyers and journalists will congregate at the Sherwood Hotel for the promotional event organised as part of an ongoing mission to fly the flag for UK pork in this all-important market.

Four chefs have been commissioned to cook a range of dishes and there will also be an opportunity for delegates to learn more about UK exporters, who have created videos to showcase their products.

Due to international travel restrictions as a result of COVID-19, the event is being run by the British Chamber of Commerce in Taipei and supported by Importers and Exporters Association of Taipei (IEAT) on behalf of AHDB.

AHDB Export Manager Susan Stewart said: “We are incredibly grateful that IEAT has agreed to host this event which will allow AHDB to continue flying the flag for UK pork, despite the challenges we currently face due to Covid-19.

“Although Taiwan is a relatively new market for our pork exports, having gained market access in November 2018, it is an incredibly important region which values the UK’s high food safety and quality of cuts such as collars, offal and shoulders.”