Canadians sample UK pork at virtual tasting event from AHDB

Pork from the UK will be served up in Canada next week during the second in a series of virtual red meat tasting events targeting the North American market.
calendar icon 21 October 2020
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AHDB Senior Export Manager Susana Morris said: “The Canadian market is a hugely valuable region for our pork exports and we are delighted to be able to host a second virtual event of our red meat in the North American market.

“The aim is to showcase the exceptional taste and quality of our pork but also to speak directly with potential buyers and influencers about the high welfare standards and production processes here in the UK, which makes our pork even more appealing to the Canadian consumer.”

The event will feature a presentation by Susana, who will discuss the high welfare, sustainability and world-leading food standards operating in the UK. There will also be a butchery presentation by AHDB’s Martin Eccles, before a run through of recipes by AHDB’s Food Communications Manager Denise Spencer-Walker.

Susana added: “With restrictions on travel due to COVID-19, it is vital that we find ways to communicate and showcase our red meat in key target markets. These virtual events in North America are hugely important and we hope to replicate the success of our beef launch in the US with our Canada event.”

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