NPPC calls on hog farmers to "Give-a-Ham"

The National Pork Producers Council (NPPC) has launched the "Give-a-Ham" challenge, encouraging hog farmers to give back to their communities and fight food insecurity.
calendar icon 24 November 2020
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“With so many Americans struggling with COVID-related financial challenges, this year’s ‘Give-a-Ham’ challenge takes on special meaning,” said NPPC President Howard “AV” Roth, a hog farmer from Wauzeka, Wisconsin. “Giving back to our communities is a core value of hog farmers nationwide; it’s gratifying to come together as an industry this time of year to serve those in need.”

Throughout the COVID pandemic, US hog farmers and numerous state associations that represent them have donated to local food banks, providing a collective 15.7 million pounds—or 222.8 million servings—of pork through 31 October.

“I’m proud to be part of an industry that has already made significant contributions this year to help those less fortunate and look forward to participating in the ‘Give-a-Ham’ challenge, paying it forward with pork,” Roth added.

Participants are encouraged to share their stories on social media using the #GiveaHam hashtag.

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