The National Pork Producers Council's “Give-a-Ham” challenge is a national social media campaign encouraging hog farmers and those involved in the industry to donate pork to organisations serving the food insecure, and challenging others to follow suit. The “Give-a-Ham” challenge begins on 23 November and runs through the end of the year.

“With so many Americans struggling with COVID-related financial challenges, this year’s ‘Give-a-Ham’ challenge takes on special meaning,” said NPPC President Howard “AV” Roth, a hog farmer from Wauzeka, Wisconsin. “Giving back to our communities is a core value of hog farmers nationwide; it’s gratifying to come together as an industry this time of year to serve those in need.”

Throughout the COVID pandemic, US hog farmers and numerous state associations that represent them have donated to local food banks, providing a collective 15.7 million pounds—or 222.8 million servings—of pork through 31 October.

“I’m proud to be part of an industry that has already made significant contributions this year to help those less fortunate and look forward to participating in the ‘Give-a-Ham’ challenge, paying it forward with pork,” Roth added.

Participants are encouraged to share their stories on social media using the #GiveaHam hashtag.