US pork board study highlights export opportunities

The National Pork Board has published new reports on opportunities for diversifying US pork exports to Asia.
calendar icon 9 December 2020
clock icon 5 minute read

Facts about the Philippines:

  • Pork is prized in the Filipino culture – both for special occasions and as an everyday staple – with consumption at 40 pounds per capita.
  • Rising demand for pork, fuelled by an expanding population and increasing disposable incomes are significant drivers for the future.
  • By 2028, a majority of Filipino residents will be urban. This change will help drive growth for imported pork as urban consumers have higher incomes, consume more meat and are exposed to modern retail.
  • The Filipino pork sector will not fully recover from the ASF outbreak until after 2030, requiring a reliable source of imports to meet domestic demand.

“These reports show how the Checkoff is committed to listening to producer feedback, collecting market insights and implementing programs with the goal of adding value for US pork producers through exports,” said Curtis Meier, a pork producer from Iowa. “Exports are one of the greatest opportunities for our industry’s future success, but it’s also our greatest risk if we rely too heavily on a few international markets.”

According to the US Meat Export Federation (USMEF), exports accounted for nearly 30 percent of US pork production from January to September, with over 20 percent of production exported to just three markets – China, Mexico and Japan.

“This market research and future studies will provide information that may help develop new markets and create stable opportunities to generate value for our product internationally,” said Meier.

These two new reports build on the success of the Pork 2040: China Market Assessment, released in 2019. The China Market Assessment identified ongoing volatility and short-term opportunities in the world’s largest pork market. Intelligence gleaned from these market assessments will help inform key decision-makers as they work to define and develop marketing strategies for US pork in these markets.

The Pork Board has created free marketing toolkits based on these studies, including ideas US pork exporters can use to build the US pork business in Vietnam and the Philippines. The full report is available to download here.

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