Burger King’s Plant-Based WHOPPER: Making Progress Step by Step in China

Burger King launched their “new meat” product the plant-based WHOPPER in their 325 outlets across Beijing, Shanghai, Shenzhen and Hangzhou on December 23, 2020.
calendar icon 11 January 2021
clock icon 9 minute read
A Chinese vlogger on Weibo tasted BK’s plant-based WHOPPER
A Chinese vlogger on Weibo tasted BK’s plant-based WHOPPER
A Chinese vlogger on Weibo tasted BK’s plant-based WHOPPER
A Chinese vlogger on Weibo tasted BK’s plant-based WHOPPER
Guess which is the plant-based WHOPPER after they are unwrapped?
Guess which is the plant-based WHOPPER after they are unwrapped?
Guess which is the plant-based WHOPPER after they are unwrapped?
Guess which is the plant-based WHOPPER after they are unwrapped?

Angela Zhang

Head of Business Intelligence Division, IQC Insights

For more data and insights related to China's pork market, please contact the author [email protected] or subscribe at IQC Insights here.

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