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Farm journal acquires United Pork Americas

20 August 2021, at 2:46pm

Farm Journal announces the acquisition of the international United Pork Americas conference and trade show from Flavia Roppa of Brazil. For the past two decades, more than 150,000 international swine producers, veterinarians and industry stakeholders have experienced the event Roppa established -- Pork Expo Brazil. An extension of Pork Expo Brazil, the United Pork Americas conference, is set for April 19-21, 2022, at the Hyatt Regency in Orlando, Fla.

Roppa will maintain a minority ownership and direct the United Pork Americas event as a Farm Journal employee. She brings more than two decades of experience developing and deploying international events within the pork, beef, poultry and pet industries hosted across Latin America.

“We’re excited to invest in the tools that pork industry stakeholders need to prosper in an ever-increasing global environment by enhancing our event portfolio with United Pork Americas,” said Cliff Becker, senior vice president of livestock for Farm Journal. “This will be a world-class event in every sense. Experts from across the globe will represent distinct disciplines within every dimension of the pork production system, and attendees will network with producers from every continent.”

The United Pork Americas conference will feature an educational component with more than 50 internationally renowned speakers and sessions to provide educational opportunities for swine producers, veterinarians and industry stakeholders. It also will feature more than 28,000 square feet of Expo space, where domestic and international swine companies will have booths in an expansive trade show format to bring applicable information and resources to every facet of the pork production system.

“Bringing my international events to the United States is a dream come true,” Roppa said. “With Farm Journal’s 145 years of experience and strong reputation within the pork marketplace, it’s a natural fit to put our strengths together to bring an event of this caliber to U.S. pork producers and stakeholders from every segment of the production chain.”

Additional information on speakers and sessions is available at UnitedPorkAmericas.com.