Australian shoppers see the health benefits of red meat, says new research

The latest consumer sentiment research from Meat & Livestock Australia (MLA) finds that health and nutrition are the top reasons people want to eat red meat.
calendar icon 10 September 2021
clock icon 5 minute read

MLA’s consumer sentiment research also showed that the number of consumers who claim to be vegetarian has remained relatively stable over the past few years.

“Less than 10% of consumers claim to be vegetarian, but an increasing percentage compared to last year, 58% of those that claim to be vegetarian, still eat meat occasionally,” Mr Strong said.

The annual research is used to inform community engagement and marketing activities that MLA undertakes on behalf of the red meat industry, an important component of which is demonstrating how Australian red meat producers are ethical and responsible custodians of livestock, land and natural resources.

For more information on the consumer sentiment research, visit MLA’s website.

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