Genesus has believed for 25 years that as an industry we should be producing pork that is more marbled, redder, and juicier – taste matters. Our Jersey Red Duroc continually dominates taste tests globally. The link below is Genesus’ Chef Glenn Mckenzie Smith preparing Genesus Jersey Red Duroc - Pork Tenderloin. If as an industry we are going to grow pork demand we need to deliver a better eating experience. When is it bad business to have a better product?

 Watch Jersey Red Duroc – Pork Tenderloin video