A vision of pig production in the UK
By Dr John Carr, College of Veterinary Medicine, Iowa State University - If European consumers, through their governments, adopt measures to provide wholesome pig meat products from good
welfare systems which are well audited, there is a good future for the European pig industry. The UK has a significant
advantage in this European industry, as the majority of the foundation stones are already in place and paid for. However, if
European consumers are allowed to purchase pig products based on price alone, the cost of the enhanced well being of the pig
will reduce the competitiveness of the European family pig farmer to a point of no viable returns, particularly for the next
generation of UK pig farmers.