Animal Welfare: What Do Consumers Think?

By Jane Messenger, Pork Magazine - Do consumers think about how pigs are raised when they shop for pork chops? New research shows that when it comes to picking out meat products, consumers are more concerned about price and quality than about animal welfare and antibiotics.
calendar icon 28 January 2003
clock icon 2 minute read
Take me to Pork Magazine That’s good news for you because it means there is a level of trust between consumers and producers. This is one of the findings from a new animal-welfare research project for the National Pork Board conducted by RoperASW.

The study was divided into two parts, quantitative and qualitative. For the first section, RoperASW conducted a national, 15-minute telephone survey of 1,000 adults ages 18 and older who have primary or shared responsibility for grocery shopping in their household.

RoperASW wanted to identify consumer issues of concern about pork industry and animal-welfare practices.

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(January 2003)
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